Planner - Writer - Curator
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YouTube

 

YOUTUBE

Video by the people for the people

 

The Goal

#KatyCats + #Lovatics Unite!

Work with influencer accounts to create hype and support the premiere of YouTube's new show, Best. Cover. Ever, featuring Katy Perry, Demi Lovato, Keith Urban + more.

Client: Swift Agency - YouTube

Nov 2017 - Jan 2018

 

My Roles

Freelance Social Strategist

  • Copywriter

  • Community Management

  • Analytics (Curalate, Percolate, Hootsuite, Spredfast, Asana etc.)


Results

“Baby, You’re a Firework!”

  • +98K Mentions (5 weeks)

  • 1.91M Engagements (32% positive, 1% negative)

  • Trended #KatysBestCoverEver and #DemisBestCover Ever worldwide on Twitter