TURF CLUB

TWIN FALLS, ID

The Goal

A local landmark in Twin Falls, ID, reimagined and rebranded as a swanky steakhouse and speakeasy destination.

Soup to nuts, literally.

Client: R&M Fine Foods

Creative Director & Brand Strategist: Andrew Johnson

Industry Consultants: Joshua McFadden & Ben Fasman

Photographer: Thomas Teal

Designers: Maddy Pease & Zack Custer

Videography: Matt Tomac

Assistant Photo: Nathaniel Perales

SEO: Daniel Winigar

Digital Strategist: McKenzie Phelan

Website Development: SpaceType

2023-2024

My RolE

Senior Project Manager

Guided a premier hospitality development team in successful launch and strategic marketing rollout for an upscale restaurant and hidden speakeasy, managing day-to-day 360 marketing activities with a handpicked creative team and clients' construction vendors.

Deliverables

● Concept an overarching creative direction for the new construction

● Develop Brand Kit and Brand Book Suite

● Website Development and Engaging Social Media Presence

● Creative Content (2 Season Docuseries, Reels, Photo and Video Content)

● Design and produce all restaurant collateral (Menus, Napkins, Coasters etc.)

● Run SEO and Dynamic Digital Marketing Strategies (Email Marketing, Newsletters etc.)

● Out of Home Marketing (Mailers, Billboards, Print)

RESULTS:

Achieved a $350K increase in project scope within six months and secured an additional $200K in resource management and creative development after one year of performance.
Utilized inbound marketing techniques to produce unique storylines for multiple photo and video productions for digital channels including a high performing docuseries on Instagram.
Leveraged data-driven insights to guide decisions, optimizing resource allocation and maximizing ROI.

Implemented customized SEO strategies, securing the restaurant's top regional ranking for duration of scope.
Recruited top digital email marketing experts who increased conversion rates by 30%.
Partnered with UX/UI designers to develop user-friendly interfaces, significantly boosting return traffic.

Integrated new project management tools and bookkeeping services, enhancing workflow transparency and communication across departments.

TURF CLUB

TWIN FALLS, ID

The Goal

A local landmark in Twin Falls, ID, reimagined and rebranded as a swanky steakhouse and speakeasy destination.

Soup to nuts, literally.

Client: R&M Fine Foods

Creative Director & Brand Strategist: Andrew Johnson

Industry Consultants: Joshua McFadden & Ben Fasman

Photographer: Thomas Teal

Designers: Maddy Pease & Zack Custer

Videography: Matt Tomac

Assistant Photo: Nathaniel Perales

SEO: Daniel Winigar

Digital Strategist: McKenzie Phelan

Website Development: SpaceType

2023-2024

My RolE

Senior Project Manager

Guided a premier hospitality development team in successful launch and strategic marketing rollout for an upscale restaurant and hidden speakeasy, managing day-to-day 360 marketing activities with a handpicked creative team and clients' construction vendors.

Deliverables

● Concept an overarching creative direction for the new construction

● Develop Brand Kit and Brand Book Suite

● Website Development and Engaging Social Media Presence

● Creative Content (2 Season Docuseries, Reels, Photo and Video Content)

● Design and produce all restaurant collateral (Menus, Napkins, Coasters etc.)

● Run SEO and Dynamic Digital Marketing Strategies (Email Marketing, Newsletters etc.)

● Out of Home Marketing (Mailers, Billboards, Print)

RESULTS:

Achieved a $350K increase in project scope within six months and secured an additional $200K in resource management and creative development after one year of performance.

Utilized inbound marketing techniques to produce unique storylines for multiple photo and video productions for digital channels including a high performing docuseries on Instagram.

Leveraged data-driven insights to guide decisions, optimizing resource allocation and maximizing ROI.

Implemented customized SEO strategies, securing the restaurant's top regional ranking for duration of scope.

Recruited top digital email marketing experts who increased conversion rates by 30%.

Partnered with UX/UI designers to develop user-friendly interfaces, significantly boosting return traffic.

Integrated new project management tools and bookkeeping services, enhancing workflow transparency and communication across departments.

PRESS:

Turf Club Reimagined - Magic Valley

Behind the Business - KMVT

Docuseries Available on Instagram