Producer + Client Services
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Perfected Claims

Perfected Claims

St. Thomas, VIrgin Islands

Perfected was already doing the hard work — standing up to corporations, supporting communities harmed by systemic negligence, and turning harm into accountability. But the brand didn’t reflect the heart of that mission. It looked like a firm. Or worse, a faceless tech company. We helped Perfected redefine what justice can look and feel like, building a brand that leads with empathy every step of the way

The Goal

To reimagine how justice shows up for people. We set out to build a brand and digital experience that replaces confusion with clarity, skepticism with trust, and abstraction with human connection—creating a platform that stands beside communities, honors their urgency, and empowers real action.




Client: Perfected Claims

Agency: Instrument

Creative Director: August Heffner

Strategy: Brian Larson & Pete Richardson


2025-2026

My RolE

Senior Producer

Deliverables / Case study

Strategy

  • Brand strategy and positioning

  • Content strategy

  • UX strategy

  • Audience research and insights

Brand Identity

  • Refined, empathy-centered logo and visual identity

  • Brand editorial color palette and typography system

  • Custom photography and photography art direction

  • Creative direction for visual language that balances authority with humanity

Design

  • Art direction, logo, and creative vision

  • UX and UI design for the new site architecture and pages

  • Motion design elements integrated into brand experience

Content

  • Copywriting for clear, human-centered expression of mission and purpose

  • Photography art direction and imagery production

  • Full production

Technology & Platform

  • Full website design and development built from the ground up

  • Modular, component-based architecture using Astro and Storyblok

  • Deployment via GitHub and AWS

  • Accessibility compliance to WCAG 2.2 AA

  • Performance and SEO optimization with near-perfect Lighthouse scores

  • Flexible theming system for rapid microsite creation and real-time storytelling

Anthem Video

Client Feedback:

“Our rebrand brought Perfected back to the heart of why we exist: the people. It sharpened our clarity, strengthened our purpose, and allows us to show up with more empathy, trust, and humanity than ever before.” — Allie O’Boyle, Director of Creative Services