Planner - Writer - Curator
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STARZ / Outlander

Outlander

 

OUTLANDER

A STARZ ORIGINAL SERIES

 

The Goal

Bring the Outlander fanbase's dreams to life via social activations, curated content.

Edelman Client: STARZ

2016-2017

 

My Roles

Project Manager
Content Strategist
Art Director
Copywriter
Community Manager


Results

+ Impressions: 169.4M
+ Engagements: 4.1M
+ New Followers: 272.1K
+ Positive Fan Conversation: 63%
Ranked Top 5 for Nielsen Twitter TV (13 episodes)