Planner - Writer - Curator
59269bdef3b81c5db8b453719bbf99f8--boardshorts-hurley.jpg

HURLEY ICON

Social Media / App Projects

 

ICON PROJECTS

HURLEY + NIKE

 

The Goal

The ICON program allows interns to solve brand problems. Nike's team asked for a new digital strategy to integrate the Hurley brand member into the Nike family. Our team highlighted two key world events to lay our groundwork, the World Cup and the Olympics.

Hurley + NIKE

2013-2015

 

My Roles

Project Manager

  • Lead Presenter

  • Strategist

  • Deck Designer

  • Nike Legal Relations 

  • Customer Service Representative

 

 


Results

+ Obtained exclusive legal rights to the 2014 Olympic athlete package which included Hurley branded apparel
Designed Hurley's exclusive World Cup board short collection that was later put into production
+ Created Hurley app that would eventually be integrated into Nike's website
+  Worked with Hurley and Nike executives to create the most innovative sportswear application in the marketplace