Planner - Writer - Curator
Hurley+Catalogs.jpg

HURLEY + NIKE

International Sales Catalog

 

SURF  FASHION SALES CATALOG

HURLEY + NIKE

 

The Goal

Highlight the innovative technology behind Nike and Hurley's elite products for international sales teams.

Hurley + NIKE

2014-2016

 

My Roles

Catalog Production Manager

  • Project Manager

  • Copywriter

  • Designer

  • Printer Whisperer

 

 


Results

+ Created and led a digital integration of the printed catalog, saving over $50K annually
+ Produced 10 printed catalogs annually, displaying over 60,000 products for international sales teams
+ Created visually engaging layouts for Artist Series products that exceeded sales predictions by 30%
+  Coordinated creative photoshoots of elite Nike and Hurley products